SEO, Google Business Profile and AI search for injury lawyers

When someone asks AI for the best injury lawyer nearby, be the firm it names.

ChatGPT, Google's AI answers and Perplexity now name two or three firms and cite where they got them: Google reviews, Avvo, Justia, Best Law Firms and firm websites. CiteMyLawFirm finds out why the firm down the street gets named and you don't, then fixes it.

AI answer3 sources

“Who's the best car accident lawyer in Austin?”

Harlan & Reyes is highly rated for car accident cases, with over 300 five-star Google reviews[1]. Brightwater Injury Law is often recommended for its free consultations[2], and Calder Law Group handles truck accident claims[3].

  1. [1] google.com/maps · Harlan & Reyes
  2. [2] avvo.com/personal-injury-lawyer/tx/austin
  3. [3] localnews.com/best-injury-lawyers-2026
  4. — yourfirm.com · not named
Illustration with made-up firms.
Measured across ChatGPTPerplexityGeminiClaude

Free AI readiness check

Can AI assistants read your firm's website?

Enter your homepage. We check whether AI crawlers are allowed in, whether your services, address and phone number are readable, and whether your structured data tells AI you're a law firm and where you are.

About 10 seconds. We only read public pages and don't store your address.

How AI decides

Three things decide whether you get named.

AI assistants don't rank firms the way Google Maps does. They read what they can reach, lean on sources they trust, and quote whoever answers the client's question most directly.

Access

It can read you

AI crawlers need to be allowed in, and your services, hours, address and phone need to be on the page and in LegalService schema. Many crawlers don't run JavaScript.

Authority

Others vouch for you

Answers lean on Google reviews, Avvo, Justia, Best Law Firms, Super Lawyers and local press. Your firm name, address and phone need to match everywhere, or AI can't tell it's you.

Answers

You answer the question

Pages that plainly answer “how much does an injury lawyer cost”, “how long do I have to file” and “what is my case worth” get quoted. Most firm sites only list practice areas.

Services

Start free. Go deeper with the audit.

Every monthly plan covers local SEO, your Google Business Profile and AI search in one package. Fixed prices in US dollars. A single injury case often brings in more in fees than a year of either plan. No contracts: cancel any month.

Free: run the AI readiness check above, or get a free mini-audit: 10 client questions across the same four AI assistants, which firms get named instead of you, and the questions you're losing.

Request it free →

In-depth

AI Visibility Audit

$297one-time

The in-depth version of the free check: where your firm stands in AI answers, and the ten fixes that matter most.

  • 25+ client questions across ChatGPT, Perplexity, Gemini and Claude, with your city written into every question
  • How often you're named against three nearby firms
  • The review sites, directories and pages AI cites
  • Top 10 fixes ranked by impact, with a narrated video walkthrough
Book the audit

Monthly · cancel anytime

Get Found

$497/ month

Local SEO, Google Business Profile and AI search, done for you and tracked.

  • Google Business Profile: full cleanup, then weekly posts
  • Local SEO: website and schema fixes, plus one service page a month
  • Name, address and phone matched across the main directories
  • Monthly AI visibility report
Get started

Monthly · cancel anytime

Get Chosen

$997/ month

For competitive cities where other firms own Google Maps and the AI answers.

  • Everything in Get Found
  • A review-request system for past clients that follows Google's review policies and your state bar's rules: no incentives, and every client is asked, not just the happy ones
  • Three service pages a month
  • Avvo, Justia and legal directory listings, plus outreach to local press and “best lawyer” roundups
  • Monthly video update on what moved and what's next
Get started

Founding firms: our first three firms get half price on either monthly plan for their first three months. In return, once results show, we can publish your firm name, your before and after numbers and a short quote you approve. No client information is ever included.

Ask about it →

Start a monthly plan within 30 days of your audit and the $297 is credited to your first month. No calls needed: everything is done by email, with short narrated videos to walk you through it.

Process

From not mentioned to measured.

Every engagement follows the same four steps, so you always know what we're doing and what it changed.

  1. Ask

    We write the questions clients ask AI before they choose, such as “best car accident lawyer in Austin” and “injury lawyer free consultation near me”.

  2. Measure

    We put your city in every question, ask ChatGPT, Perplexity, Gemini and Claude, and record which firms are named and which sources are cited.

  3. Fix

    We fix your site and Google Business Profile, write the service pages AI quotes, and get you onto the review sites and directories it trusts.

  4. Track

    Every month we re-run the same questions, so you can see how often you're named.

Questions

Frequently asked.

What is AI search, and why does it matter for a law firm?

More people now ask ChatGPT, Google's AI answers, Perplexity or Gemini things like "best personal injury lawyer near me" or "who handles truck accident cases in Austin". The answer names two or three firms and cites where it got them: Google reviews, legal directories, local news and firm websites. If your firm isn't in those sources, it isn't in the answer.

How long until we show up in AI answers?

Fixes to your website and Google Business Profile can help within weeks. Reviews, listings and new service pages usually take 6 to 12 weeks to show up in answers. We re-run the same client questions every month so you can see it move.

Can you guarantee ChatGPT will recommend us?

No. No one can guarantee what an AI assistant says. We measure how often you are named across a fixed set of client questions every month, so you can see whether it is working.

Will you make claims about our results?

No. We don't promise outcomes or quote case results on your behalf. Every page, listing and review request is approved by you before it goes live, and you have the final say on what fits your state bar's advertising rules.

Do we need to get on calls?

No. Everything works by email. Audits and monthly updates come with a short AI-narrated video walking you through what we found and what to do next, so you can watch it between clients. If you'd like a call, just ask.

What does the free checker look at?

It reads your homepage, robots.txt, sitemap and llms.txt. It checks whether AI crawlers are allowed in, whether your services, address and phone number are readable without JavaScript, and whether structured data tells AI you are a law firm and where you are. It doesn't ask AI assistants about you; the mini-audit does that.

Free mini-audit

See whether AI recommends your firm.

Tell us your website and the firm you lose clients to. Within two business days we email you a private link to your report: the 10 client questions we asked four AI assistants, with your city in each one, which firms get named, and the questions you're losing. No password, no sales call.

hello@citemylawfirm.com

Please don't include any client information. We only use your details for your report. Privacy policy · Already have a login? Log in